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dc.contributor.advisorApperley, Mark
dc.contributor.advisorRogers, Bill
dc.contributor.advisorMasoodian, Masood
dc.contributor.authorLaing, Simon John
dc.date.accessioned2018-01-29T22:00:03Z
dc.date.available2018-01-29T22:00:03Z
dc.date.issued2018
dc.identifier.citationLaing, S. J. (2018). The Role of Images in Support of Graphic Design Ideation (Thesis, Doctor of Philosophy (PhD)). The University of Waikato, Hamilton, New Zealand. Retrieved from https://hdl.handle.net/10289/11616en
dc.identifier.urihttps://hdl.handle.net/10289/11616
dc.description.abstractGraphic design is a discipline whose purpose is the creation of visual messages delivered to an audience, typically on behalf of a client. Practitioners of design are encouraged to demonstrate creativity in the execution of their work, and to develop and maintain awareness of visual culture to enable them to create works that are likely to be effective in their intended purpose. As a discipline involving communication between humans, the task is further complicated through the presence of many unknowns, poorly defined or emergent problems and constraints. Within this context, this thesis examines whether it is possible to support graphic designers during ideation through the provision of relevant images, with consideration of the influence on both creative output and process. In this work, a selection of literature is examined informing a background for understanding graphic design, creativity, visual language and predicted image effects, then further literature regarding identifying image needs is evaluated, together with methods applied by other researchers for evaluating design ideation. In addition, the prior work is identified suggesting theory, methods and results for determination of image needs, as well as the measurement of effects upon process. Developing from the reviewed literature, the thesis then presents full descriptions of methods applied and results obtained from three studies of design; the first study identifies specific roles that images are determined to play within the practice of professional graphic designers operating within New Zealand; the two following studies then examine the effects of supplying those images upon design output and process through laboratory experiments involving graphic design students working on typical graphic design tasks. Finally, the results of all three studies are discussed in relation to the research plan and literature; the thesis conclusion being that based upon the evidence, images representing the aesthetic tastes of the client and market do not consistently influence ideation output, however, they are shown to have a measurable influence upon the ideation process of the designer and that it is, therefore, possible to support design ideation through provision of images.
dc.format.mimetypeapplication/pdf
dc.language.isoen
dc.publisherThe University of Waikato
dc.rightsAll items in Research Commons are provided for private study and research purposes and are protected by copyright with all rights reserved unless otherwise indicated.
dc.subjectGraphic Design
dc.subjectdesign process
dc.subjectideation
dc.subjectdesign studies
dc.titleThe Role of Images in Support of Graphic Design Ideation
dc.typeThesis
thesis.degree.grantorThe University of Waikato
thesis.degree.levelDoctoral
thesis.degree.nameDoctor of Philosophy (PhD)
dc.date.updated2018-01-26T02:35:35Z
pubs.place-of-publicationHamilton, New Zealanden_NZ


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