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dc.contributor.advisorEdwards, Timothy L.
dc.contributor.authorNeill-Woodd, Mikaela Alexandra
dc.date.accessioned2018-09-17T04:29:17Z
dc.date.available2018-09-17T04:29:17Z
dc.date.issued2018
dc.identifier.citationNeill-Woodd, M. A. (2018). Influences of respondent conditioning with packaging labels on preference for soft drink (Thesis, Master of Applied Psychology (MAppPsy)). The University of Waikato, Hamilton, New Zealand. Retrieved from https://hdl.handle.net/10289/12085en
dc.identifier.urihttps://hdl.handle.net/10289/12085
dc.description.abstractIn this study a respondent conditioning procedure was used to pair three arbitrary symbols indirectly with emotive words. Stimuli consisted of words (A), consonant-vowel-consonant nonsense syllables (B) and symbols (C) and were paired B-A and B-C. Participants were then presented with soft drink samples. A pre-tasting preference assessment was conducted in which the participants were asked which drink they would like to taste first, followed by a tasting and taste-test preference assessment. It was hypothesized that the respondent procedure would facilitate the transfer of function and the participants would prefer the positively labelled drink. A matching-to-sample one-to-many technique was used to test for stimulus equivalence (A-C). Twenty-two participants aged between 19 and 59 took part. Results showed that 13/22 participants met the 65% criterion for equivalence with 17/22 preferring to taste the positively labelled drink first. The results of the taste-test showed no significant effect between the three drink labels for the group results. A preference for the positively labelled drink over the neutral and negatively labelled drink was found among those who demonstrated equivalence and for the group results. Participants preferred the positively labelled drinks, followed by the neutral and negatively labelled drinks. Preference for the positive words was also indicated with 18/22 participants preferring the positive word, three preferring the neutral and one preferring the negative word. The current findings are consistent with previous research that suggests a stimulus pairing procedure is suitable for conditioning preference.
dc.format.mimetypeapplication/pdf
dc.language.isoen
dc.publisherThe University of Waikato
dc.rightsAll items in Research Commons are provided for private study and research purposes and are protected by copyright with all rights reserved unless otherwise indicated.
dc.subjectBehaviour Analysis
dc.subjectRespondent Conditioning
dc.subjectPsychology
dc.subjectMatching-to-Sample
dc.subjectMTS
dc.subjectStimulus Pairing Observation
dc.subjectSPO
dc.subjectEquivalence
dc.titleInfluences of respondent conditioning with packaging labels on preference for soft drink
dc.typeThesis
thesis.degree.grantorThe University of Waikato
thesis.degree.levelMasters
thesis.degree.nameMaster of Applied Psychology (MAppPsy)
dc.date.updated2018-08-30T21:30:35Z
pubs.place-of-publicationHamilton, New Zealanden_NZ


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