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      Cultural vehicles and the Māori print media: What cultural concepts are used to communicate health messages to Māori?

      Groot, Shiloh Ann Maree
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      Groot, S. (2006). Cultural vehicles and the Māori print media: What cultural concepts are used to communicate health messages to Māori? MAI Review (1).
      Permanent Research Commons link: https://hdl.handle.net/10289/1229
      Abstract
      Existing research indicates that vaccination programmes to prevent Meningococcal disease have low response rates from Māori which contributes to a belief that Māori are apathetic and irresponsible. Our research question was: How do the Māori and community print media facilitate the promotion of Māori cultural concepts as generators of new meaning, particularly with regard to positive Māori health? This study focuses on the recent health

      concern of Meningococcal disease. Twenty-four months of Māori and community print media was scanned to identify how Māori cultural concepts are being applied, modified, and operationalised in order to convey and promote positive health in Māori communities. Contrary to what was expected, the Western medical model with integrated Māori concepts was the main cultural frame employed.
      Date
      2006
      Type
      Journal Article
      Rights
      This article is published in the journal MAI Review. Used with permission.
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      • Māori & Psychology Research Unit Papers [255]
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