Now that video games have permeated daily life across the globe on computers, consoles and pocket devices, they call for a more comprehensive—and accurate—understanding of their role in society. Psychological research into the impact of games upon players was initiated more than fifteen years ago, with researches devoted to uncovering the alleged negative impact of game playing in response to politically driven moral panics. The focus and dominance of experimental ‘effects’ research has given rise to a need for further research to balance what is sometimes seen as moral crusades associated with causation studies to articulate the more mundane, less contentious existence of games as a significant leisure activity for billions of individuals who repeatedly play them for entertainment and fun.