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dc.contributor.authorVanderschantz, Nicholasen_NZ
dc.contributor.authorSijnja, Nicoleen_NZ
dc.coverage.spatialBrisbane, Australiaen_NZ
dc.date.accessioned2020-11-23T21:01:54Z
dc.date.available2020-11-23T21:01:54Z
dc.date.issued2020en_NZ
dc.identifier.citationVanderschantz, N., & Sijnja, N. (2020). Swipe, scroll, add-to-cart: a case study of e-commerce gallery designs for small screen devices. In DRS2020: Synergy (pp. 2065–2082). Brisbane, Australia: Design Research Society. https://doi.org/10.21606/drs.2020.158en
dc.identifier.isbn9781912294411en_NZ
dc.identifier.urihttps://hdl.handle.net/10289/13972
dc.description.abstractWith significant increase in mobile online shopping the design of user experiences that promote purchaser decisions and increase sales is highly desirable to retailers and their marketing and digital production companies. Surprisingly little investigation into the usability of product galleries is available to guide the design of product listing pages for e-commerce websites, especially those websites viewed on small screen devices. Our research takes a synergistic view of the design and usability literature and provides a visually guided case study of e-commerce websites on mobile devices. We offer initial guidance to designers based on the insights from a heuristic analysis of current design trends of e-commerce websites viewed on a mobile device.
dc.format.mimetypeapplication/pdf
dc.language.isoen
dc.publisherDesign Research Societyen_NZ
dc.rightsThis work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
dc.sourceDesign Research Society Conference 2020en_NZ
dc.subjectdesignen_NZ
dc.subjecte-commerceen_NZ
dc.subjectmobile weben_NZ
dc.subjectproduct displayen_NZ
dc.subjectgallery designen_NZ
dc.titleSwipe, scroll, add-to-cart: a case study of e-commerce gallery designs for small screen devicesen_NZ
dc.typeConference Contribution
dc.identifier.doi10.21606/drs.2020.158en_NZ
dc.relation.isPartOfDRS2020: Synergyen_NZ
pubs.begin-page2065
pubs.elements-id257488
pubs.end-page2082
pubs.finish-date2020-08-14en_NZ
pubs.publication-statusPublished onlineen_NZ
pubs.start-date2020-08-11en_NZ


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