Bowen, J., Petrie, H., Hinze, A., & Samaddar, S. (2020). Personas revisited: Extending the use of personas to enhance participatory design. In Proceedings of 11th Nordic Conference on Human-Computer Interaction: Shaping Experiences, Shaping Society (NordiCHI 2020) (pp. 1–12). Tallinn, Estonia: ACM. https://doi.org/10.1145/3419249.3420135
Permanent Research Commons link: https://hdl.handle.net/10289/13989
Personas are a well-established tool in interactive system development, largely used with designers and developers. They can also be included in work with potential and actual users, particularly in eliciting user needs and concerns. We present three case studies in which personas are part of the research with potential users of interactive systems. Blind participants in research on assistive technologies often spontaneously generated personas who would benefit more from the technology than they themselves would. This was a way of being able to discuss potential needs and concerns, without admitting to having them oneself. Older participants exploring the potential of indoor drones generated personas who were older than themselves and would need the system more. Finally, personas were created to aid discussions with forestry workers about fatigue and safety issues that they might not want to admit to having themselves. From these case studies we draw recommendations for how personas can be deployed in working with potential and actual users of interactive systems in a variety of ways.
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