The value of biodiversity enhancement in New Zealand was estimated from a survey sample of 457 residents. We determined the willingness of respondents to financially support biodiversity programs on private and public lands, as well as determining which factors influence this willingness-to-pay. Our data indicates that an average respondent was willing-to-pay $42 (2007 NZD) annually in their rates (taxes) to support a government initiated private land biodiversity programme and $82 (2007 NZD) annually to support a biodiversity programme on public lands.