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dc.contributor.authorRyan, Chris
dc.contributor.authorHiggins, Opal
dc.identifier.citationRyan, C. & Higgins, O. (2006). Experiencing cultural tourism: Visitors at the Maori Arts and Crafts Institute, New Zealand. Journal of Travel Research, 44(3), 308-317.en
dc.description.abstractThis study reports results derived from semistructured interviews with 40 visitors to the Maori Arts and Crafts Institute in Rotorua, New Zealand. The article discusses briefly the mode of data capture used and adopts an approach of identifying classifications of a primarily functional nature to list reasons why people visit such a site and what it is they seek. In general, visitors reported high levels of satisfaction, yet the cultural component of their experience was primarily reported in terms of the visit being informative and entertaining. Additionally, whereas modest levels of interest in things Maori seemed to motivate visits to other Maori sites, the actual list of other locations being nominated was few in number. The impression results that visits are made to Maori sites because this is a "done thing" when visiting New Zealand, but overall, the level of interest shown by most visitors in indigenous culture is modest.en
dc.publisherSage Publicationsen_NZ
dc.subjectindigenous tourismen
dc.subjectcultural tourismen
dc.subjectNew Zealanden
dc.titleExperiencing cultural tourism: Visitors at the Maori Arts and Crafts Institute, New Zealanden
dc.typeJournal Articleen
dc.relation.isPartOfJournal of Travel Researchen_NZ

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