Analysing seasonal changes in New Zealand's largest inbound market

Abstract

The purpose of the paper is to analyse seasonal changes in tourism demand by New Zealand's major tourist source market, Australia, for the period 1979-2005. A time series regression model is used to test the significance of monthly seasonality. By examining sub-periods that are based on major exogenous events which have had significant impacts on international travel demand to New Zealand, seasonal distributions and intra-year seasonal variations over the 27-year period are subsequently estimated using normalized seasonal indices, coefficient of variation, seasonal ratio and the Gini coefficient. Compared with the findings of previous studies for other countries, the empirical evidence suggests that, while the tourism flow distribution or concentration is not significant for New Zealand, the seasonality in tourism demand by New Zealand's largest inbound market has changed over time.