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dc.contributor.authorPan, Steve
dc.contributor.authorRyan, Chris
dc.date.accessioned2009-05-25T00:05:23Z
dc.date.available2009-05-25T00:05:23Z
dc.date.issued2009
dc.identifier.citationPan, S. & Ryan, C. (2009). Tourism sense-making: the role of the senses and travel journalism. Journal of Travel & Tourism Marketing, 26(7), 625-639.en
dc.identifier.urihttps://hdl.handle.net/10289/2184
dc.description.abstractThe tourist experience is corporeal and multisensory. Tourism organizations, therefore, need to pay attention to the sensual content of promotional messages conveyed to potential tourists to provide incentives for seeking enriched experiences of place. Together with other image formation agents, travelogues (travel articles published in newspapers and magazines) offer information on and prompt imagination about destinations that help frame visitors' expectations and influence their subsequent travel decisions and behaviors. This article content-analyzed 199 travelogues about New Zealand to identify relationships between regions and perceptions based on sensory allusions. It was found that the reporting of New Zealand as a whole by visiting journalists tended to utilize an appeal to all senses, but this was not true of individual destinations. It is suggested that urban destinations such as Auckland and Wellington possess potential for a wider sense appeal than is currently used through products based on urban adventure tourism and culinary tourism. An “ideal” itinerary is proposed that would permit journalists to capture a sensory experience of New Zealand.en
dc.language.isoen
dc.publisherTaylor & Francisen_NZ
dc.relation.urihttp://www.informaworld.com/smpp/content~content=a916729615~db=all~jumptype=rssen
dc.subjectsensory experiencesen
dc.subjecttourist experienceen
dc.subjecttraveloguesen
dc.subjectcorrespondence analysisen
dc.titleTourism sense-making: the role of the senses and travel journalismen
dc.typeJournal Articleen
dc.identifier.doi10.1080/10548400903276897
dc.relation.isPartOfJournal of Travel and Tourism Marketingen_NZ
pubs.begin-page625en_NZ
pubs.elements-id34760
pubs.end-page639en_NZ
pubs.issue7en_NZ
pubs.volume26en_NZ


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