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      Taoism, temples and tourists: The case of Mazu pilgrimage tourism

      Shuo, Yeh Shih; Ryan, Chris; Liu, Ge
      DOI
       10.1016/j.tourman.2008.08.008
      Link
       www.sciencedirect.com
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      Citation
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      Shuo, Y. S., Ryan, C. & Liu, G. (2009). Taoism, temples and tourists: The case of Mazu pilgrimage tourism. Tourism Management, 30(4), 581-588.
      Permanent Research Commons link: https://hdl.handle.net/10289/2696
      Abstract
      This paper examines the proposal that pilgrimage sites are like other tourism destinations because they are multi-faceted products meeting the needs of both religious believers and more general holiday makers. The data are derived from a sample of 427 pilgrims to the temple of Da-Lin, a site of worship of the goddess, Mazu. Cluster analysis accords closely with self-professed levels of devotion to the goddess. One-quarter of the sample indicated profound levels of belief, and 40 percent expressed low self-assessed levels of devotion. Factor analysis showed that ‘having a holiday’ accounted for most of the discrimination on a scale related to motivation and satisfaction gained.
      Date
      2009
      Type
      Journal Article
      Publisher
      Pergamon
      Collections
      • Management Papers [1048]
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