Consumerism is the way of life in the 21st century. Everything is for sale, principally to those with the resources – which is where the profit lies. But it's a competitive market so people from all walks of life are being coerced to part with their discretionary dollars. Leisure is like most other aspects of life - a commodity, a range of goods and services for sale - so it is no surprise that economic viability attracts more attention than social capital.