Show simple item record  

dc.contributor.authorJiang, Nanqian (Katie)en_NZ
dc.date.accessioned2009-07-13T17:20:30Z
dc.date.available2009-09-02T14:44:49Z
dc.date.issued2009en_NZ
dc.identifier.citationJiang, N. (Katie). (2009). How does the concept of guanxi help foreign managers do business in China? (Thesis, Master of Management Studies (MMS)). The University of Waikato, Hamilton, New Zealand. Retrieved from https://hdl.handle.net/10289/3276en
dc.identifier.urihttps://hdl.handle.net/10289/3276
dc.description.abstractChina's fast growing market potential is undoubted. However entering China has never been an easy task for foreign firms and business practitioners. Not only the complex market environment, but also the complex business relationship networks in another word, Guanxi make it difficult for foreign firms to operate profitably. The purpose of this study is to explore some major issues of Guanxi concept, and to provide some practical solutions for foreign managers to use when dealing with Guanxi in their businesses. Both qualitative research and quantitative research were carried out. The author interviewed nine Chinese and foreign managers and surveyed hundreds of respondents in several industries. The findings confirm Guanxi's important role in Chinese society and business world. This study also discovers some major practical issues that could influence quality of Guanxi, either positively or negatively, which gives foreign managers great direction on initiation and maintenance of their Guanxi network. The findings suggest that learning some Chinese culture and having a reliable Chinese partner have positive effect on building Guanxi networks. However, this study shows a quite different result on future role of Guanxi compared with existing literatures: the role of Guanxi would either not change, or increase in China in the future. In addition, foreign managers need to be aware that Guanxi is indeed important, but it does not mean everything in market activities, the core marketing principles are always essential in any market, including China.en_NZ
dc.format.mimetypeapplication/pdf
dc.language.isoen
dc.publisherThe University of Waikatoen_NZ
dc.rightsAll items in Research Commons are provided for private study and research purposes and are protected by copyright with all rights reserved unless otherwise indicated.
dc.subjectGuanxien_NZ
dc.subjectnetworken_NZ
dc.subjectforeign firmsen_NZ
dc.subjectentering chinaen_NZ
dc.subjectrelationship Marketingen_NZ
dc.titleHow does the concept of guanxi help foreign managers do business in China?en_NZ
dc.typeThesisen_NZ
thesis.degree.disciplineManagement Schoolen_NZ
thesis.degree.grantorUniversity of Waikatoen_NZ
thesis.degree.levelMasters
thesis.degree.nameMaster of Management Studies (MMS)en_NZ
uow.date.accession2009-07-13T17:20:30Zen_NZ
uow.date.available2009-09-02T14:44:49Zen_NZ
uow.identifier.adthttp://adt.waikato.ac.nz/public/adt-uow20090713.172030en_NZ
pubs.place-of-publicationHamilton, New Zealanden_NZ


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record