Show simple item record  

dc.contributor.authorDesmarais, Fabrice
dc.contributor.authorBruce, Toni
dc.date.accessioned2009-11-15T22:45:42Z
dc.date.available2009-11-15T22:45:42Z
dc.date.issued2009
dc.identifier.citationDesmarais, F., & Bruce, T. (2009). The power of the local in sports broadcasting: a cross-cultural analysis of rugby commentary. International Journal of Sport Communication, 2(2), 129-144.en
dc.identifier.urihttps://hdl.handle.net/10289/3371
dc.description.abstractThis article explores how local pressures intersect to produce differing broadcasts in 2 cultural contexts. This is achieved via a cross-cultural analysis of a decade of tele¬vised rugby union matches between France and New Zealand and interviews with leading commentators in both countries. The authors argue that although the over-arching commercial imperative to capture audiences might be the same in both coun¬tries, and despite global tendencies toward homogenized presentation of sports events, there are local differences in expectations about which kinds of audiences should be captured, and these lead to different practices and emphases in the live broadcasts. The authors suggest that in each country, broadcasts are the result of a complex set of pressures that interact to produce broadcasts with “local” flavor and characteristics.en
dc.format.mimetypeapplication/pdf
dc.language.isoen
dc.publisherHuman Kinetics Incen_NZ
dc.relation.urihttp://hk.humankinetics.com/ijsc/toc.cfm?iss=1763en
dc.rightsThis article has been published in the International Journal of Sport Communication. Used with permission.en
dc.subjectsports mediaen
dc.subjectFranceen
dc.subjectNew Zealanden
dc.subjectaudienceen
dc.titleThe power of the local in sports broadcasting: a cross-cultural analysis of rugby commentaryen
dc.typeJournal Articleen
dc.relation.isPartOfInternational Journal of Sports Communicationen_NZ
pubs.begin-page129en_NZ
pubs.elements-id34019
pubs.end-page144en_NZ
pubs.issue2en_NZ
pubs.volume2en_NZ


Files in this item

This item appears in the following Collection(s)

Show simple item record