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dc.contributor.authorBrown, Charis
dc.contributor.authorCostley, Carolyn L.
dc.contributor.authorFriend, Lorraine A.
dc.contributor.authorVarey, Richard J.
dc.date.accessioned2011-01-17T21:15:59Z
dc.date.available2011-01-17T21:15:59Z
dc.date.issued2010
dc.identifier.citationBrown, C., Costley, C.L., Friend, L. & Varey, R. (2010). Capturing their dream: Video diaries and minority consumers. Consumption Markets & Culture, 13(4). 419-436.en_NZ
dc.identifier.urihttps://hdl.handle.net/10289/4937
dc.description.abstractThis paper describes the characteristics and benefits of a visual ethnography method called “video diary.” The authors illustrate the special features of the method based on their experiences in using it to understand consumer acculturation of Pacific Islanders in New Zealand. In brief, research participants benefit from the control and voice that video diaries give them. Researchers benefit from “saturated description” and collaborative analysis. The benefits of video diaries are particularly suited to ethnographic research with people from collectivist or vulnerable groups. Video diaries can be used alone or along with other ethnographic methods and the authors recommend them to consumer researchers, who want to understand routine and private aspects of consumers' lives or any aspect of culture. Their range of use is limited only by one's imagination.en_NZ
dc.language.isoen
dc.publisherRoutledgeen_NZ
dc.relation.urihttp://www.informaworld.com/smpp/content~content=a929860423~db=all~jumptype=rssen_NZ
dc.subjectvisual methodsen_NZ
dc.subjectvideo diariesen_NZ
dc.subjectminority consumersen_NZ
dc.subjectconsumer acculturationen_NZ
dc.subjectvisual ethnographyen_NZ
dc.subjectPacificen_NZ
dc.subjectcultureen_NZ
dc.subjecttransformative researchen_NZ
dc.subjectcollaborative researchen_NZ
dc.titleCapturing their dream: Video diaries and minority consumersen_NZ
dc.typeJournal Articleen_NZ
dc.identifier.doi10.1080/10253866.2010.502420en_NZ
dc.relation.isPartOfConsumption, Markets and Cultureen_NZ
pubs.begin-page419en_NZ
pubs.elements-id35566
pubs.end-page436en_NZ
pubs.issue4en_NZ
pubs.volume13en_NZ


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