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dc.contributor.authorHutton, James G.
dc.contributor.authorLeung, Vivienne
dc.contributor.authorMak, Angela K.Y.
dc.contributor.authorVarey, Richard J.
dc.contributor.authorWatjatrakul, Boonlert
dc.date.accessioned2011-04-04T02:25:34Z
dc.date.available2011-04-04T02:25:34Z
dc.date.issued2011
dc.identifier.citationHutton, J.G., Leung, V., Mak, A.K.Y., Varey, R.J. & Watjatrakul, B. (2011). Students, patients, citizens, and believers as “customers”: A cross-national exploratory study. Journal of Nonprofit & Public Sector Marketing, 23(1), 41-70.en_NZ
dc.identifier.urihttps://hdl.handle.net/10289/5229
dc.description.abstractEven after 40 years of philosophical discussions about whether “customer” terminology is appropriate in the context of education, health care, religion, government, and other social institutions, virtually no research has been conducted to identify actual public attitudes on the subject. Thus, a large-scale, five-country study was conducted to examine the question: Should patients, students, news media readers/viewers/listeners, political constituents, and members of religious organizations be treated as “customers”? In addition to collecting and analyzing quantitative responses, the study explored the reasoning behind respondents' attitudes, provided benchmark data for future research, and highlighted critical implications for both public and private policy.en_NZ
dc.language.isoen
dc.publisherTaylor & Francisen_NZ
dc.relation.urihttp://www.informaworld.com/smpp/content~db=all~content=a933906006en_NZ
dc.subjectmarketingen_NZ
dc.subjectconsumer behaviouren_NZ
dc.subjectsocial institutionsen_NZ
dc.subjectnon-profit organizationsen_NZ
dc.subjectpublic policyen_NZ
dc.titleStudents, patients, citizens, and believers as “customers”: A cross-national exploratory studyen_NZ
dc.typeJournal Articleen_NZ
dc.identifier.doi10.1080/10495142.2011.548758en_NZ
dc.relation.isPartOfJournal of Nonprofit and Public Sector Marketingen_NZ
pubs.begin-page41en_NZ
pubs.elements-id35791
pubs.end-page70en_NZ
pubs.issue1en_NZ
pubs.volume23en_NZ


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