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dc.contributor.advisorRoper, Juliet
dc.contributor.authorWang, Ying
dc.date.accessioned2011-05-13T01:08:04Z
dc.date.available2011-05-13T01:08:04Z
dc.date.issued2011
dc.identifier.citationWang, Y. (2011). Sustainability and the New Zealand Wine Industry (Thesis, Master of Management Studies (MMS)). University of Waikato, Hamilton, New Zealand. Retrieved from https://hdl.handle.net/10289/5332en
dc.identifier.urihttps://hdl.handle.net/10289/5332
dc.description.abstractThis thesis seeks to address the research question – what motivates the wine companies in New Zealand toward sustainability practices? Through interviews with representatives from fourteen wine companies, this study finds that while market incentives are identified as the key driver, there is a strong engagement with moral and ethical discourses in the participants’ discussion of their own, as well as their companies’, sustainability motivations. In these moral and ethical discourses, individuals’ values and beliefs are often perceived as the normative core that challenges, and substantiates, the common ‘business case’ mentality. This is indicative of change in the social value system, as well as in the business’ conception of its place in society. The study concludes that although many of the participating companies’ involvement with sustainability practices is still largely market-oriented, such a business case is often rooted in, and sustained through, a normative case which is embedded in individuals’ moral and ethical pursuits. In addition to these empirical findings, this thesis also aims to make a theoretical contribution to the field of business ethics by examining relevant moral and ethical issues in the business arena.
dc.format.mimetypeapplication/pdf
dc.language.isoen
dc.publisherUniversity of Waikato
dc.rightsAll items in Research Commons are provided for private study and research purposes and are protected by copyright with all rights reserved unless otherwise indicated.
dc.titleSustainability and the New Zealand Wine Industryen
dc.typeThesis
thesis.degree.grantorUniversity of Waikato
thesis.degree.levelMasters
thesis.degree.nameMaster of Management Studies (MMS)
dc.date.updated2011-03-18T00:34:14Z
pubs.place-of-publicationHamilton, New Zealanden_NZ


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