Show simple item record  

dc.contributor.authorKoslow, Scott
dc.contributor.authorTellis, Gerard. J.
dc.date.accessioned2011-09-06T02:00:10Z
dc.date.available2011-09-06T02:00:10Z
dc.date.issued2011
dc.identifier.citationKoslow, S. & Tellis, G.J. (2011). What scanner-panel data tell us about advertising. Journal of Advertising Research, 51(1), 87-100.en_NZ
dc.identifier.urihttps://hdl.handle.net/10289/5693
dc.description.abstractThere have been some news releases claiming that Professor Henle in Germany has found the chemical identity of UMF, and that in future chemical analysis will be used instead of assays of antibacterial activity to indicate the level of UMF in manuka honey. Both of these claims are misleading. Because the level of active substance in manuka honey is an unreliable indication of the level of antibacterial activity and can be very misleading, it is hard to see any commercial advantage for it to be used to indicate antibacterial activity other than if someone wanted to fool the consumer into thinking that the higher numbers are giving them a level of antibacterial activity that is far higher than they are really getting.en_NZ
dc.language.isoen
dc.relation.urihttp://web.ebscohost.com.ezproxy.waikato.ac.nz/ehost/detail?vid=3&hid=14&sid=8bce86f1-c57f-42f7-b6d6-838032b36b16%40sessionmgr15&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh&AN=59489602en_NZ
dc.subjectadvertisingen_NZ
dc.subjectmarketingen_NZ
dc.titleWhat scanner-panel data tell us about advertisingen_NZ
dc.typeJournal Articleen_NZ


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record