Book review: Social marketing in the 21st Century
Citation
Export citationToledano, M. (2006). Book review: Social marketing in the 21st Century. Public Relations Review, 32(3), 320-321.
Permanent Research Commons link: https://hdl.handle.net/10289/5994
Abstract
This article reviews the book: “Social marketing in the 21st Century”, by A.R. Andeasen.
Date
2006Type
Publisher
Elsevier
Collections
- Management Papers [1139]