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dc.contributor.authorToledano, Margalit
dc.contributor.authorWolland, Levarna Fay
dc.date.accessioned2012-02-10T03:48:48Z
dc.date.available2012-02-10T03:48:48Z
dc.date.issued2011
dc.identifier.citationToledano, M. & Wolland, L.F. (2011). Ethics 2.0: Social media implications for professional communicators. Ethical Space: The International Journal of Communication Ethics, 8(3/4), 43-52.en_NZ
dc.identifier.urihttps://hdl.handle.net/10289/6011
dc.description.abstractThis paper examines ethical implications in the use of social media by professional communicators. Using its research into the experiences of New Zealand practitioners, it identifies major ethical challenges for the profession. It also illustrates how social media intensify ethical issues that public relations has struggled with in the off-line world. At the same time, it shows how social media open opportunities for increasing practitioner influence on organisational ethics in ways long desired by traditional practitioners and recently advocated by public relations academics. It concludes that, despite enabling a lack of transparency and easier deception, social media can help public relations both improve ethical communication with stakeholders, and gain a greater ethical leadership role.en_NZ
dc.format.mimetypeapplication/pdf
dc.language.isoen
dc.publisherInstitute of Communication Ethicsen_NZ
dc.relation.urihttp://www.communicationethics.net/espace/en_NZ
dc.rightsThis article has been published in the journal: Ethical Space: The International Journal of Communication Ethics. Used with permission.en_NZ
dc.subjectpublic relations ethicsen_NZ
dc.subjectsocial mediaen_NZ
dc.subjectethical conscienceen_NZ
dc.subjectprofessional communicators in New Zealanden_NZ
dc.titleEthics 2.0: Social media implications for professional communicatorsen_NZ
dc.typeJournal Articleen_NZ
dc.relation.isPartOfEthical Space: The International Journal of Communication Ethicsen_NZ
pubs.begin-page43en_NZ
pubs.elements-id36762
pubs.end-page52en_NZ
pubs.issue3/4en_NZ
pubs.volume8en_NZ


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