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dc.contributor.authorChalmers, Lex
dc.contributor.authorJoseph, Alun E.
dc.contributor.authorSmithers, John
dc.date.accessioned2012-06-01T04:00:58Z
dc.date.available2012-06-01T04:00:58Z
dc.date.copyright2009-09
dc.date.issued2009
dc.identifier.citationChalmers, L., Joseph, A.E. & Smithers, J. (2009). Seeing farmers' markets: Theoretical and media perspectives on new sites of exchange in New Zealand. Geographical Research, 47(3), 320-330.en_NZ
dc.identifier.urihttps://hdl.handle.net/10289/6383
dc.description.abstractIn this paper we explore the extent to which a reciprocal relationship exists between contemporary theorisation about farmers' markets in geography and the rapidly expanding public discourse surrounding these sites of exchange in New Zealand. Activities branded as farmers' markets are seen widely as local phenomena of systemic significance for the understanding of evolving geographies of production, consumption and exchange. As something ‘new’ on the landscape, farmers' markets also attract attention in the media. An electronic database of significant print media contributions over the period 1995 to 2007 provides the empirical basis for an assessment of the extent to which theorisation and the public discourse address common themes. Our analysis indicates that, while the economic and social constructions in both the research literature and the media database share common themes, strong contrasts in ways of ‘seeing’ farmers' markets are apparent. We note the predilection in the print media to present the nature and purpose of farmers' markets through the personal experiences and ‘stories’ of participants. There is a tendency to focus on the appeal of markets to the consumers who form the readership base. The theorised alterity of the farmers' market, either in terms of production methods or motivations for consumption, is not reflected strongly in media reports, and this raises questions about ‘over-theorisation’ in the academic literature. Our aim is to promote reflection in both the editorial offices of the media and in the academy by documenting the nature of these contrasting views.en_NZ
dc.format.mimetypeapplication/pdf
dc.language.isoen
dc.publisherWiley-Blackwell Publishingen_NZ
dc.relation.ispartofGeographical Research
dc.rights© 2009 The Authors.en_NZ
dc.subjectNew Zealanden_NZ
dc.subjectruralen_NZ
dc.subjectlocal food systemsen_NZ
dc.subjectenterpriseen_NZ
dc.subjectconsumption landscapesen_NZ
dc.subjectNewztexten_NZ
dc.titleSeeing farmers' markets: Theoretical and media perspectives on new sites of exchange in New Zealanden_NZ
dc.typeJournal Articleen_NZ
dc.identifier.doi10.1111/j.1745-5871.2009.00572.xen_NZ
dc.relation.isPartOfGeographical Researchen_NZ
pubs.begin-page320en_NZ
pubs.elements-id34366
pubs.end-page330en_NZ
pubs.issue3en_NZ
pubs.volume47en_NZ


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