Are media reports representative of host community support for mega-events? The case of Sydney world youth day 2008

Abstract

World Youth Day 2008 (WYD08) held during July was the fourth mega-event to be held in Sydney in the past decade. All mega-events, such as WYD08, attract considerable media attention in the lead up to, during, and after the event. In the lead up to WYD08, media reports, particularly those in the Australian written press, were predominately negative. These reports gave the impression that there was little, if any, support for holding the event among the residents of Sydney. Data were collected through a combination of document analysis and host community interviews, in the lead up to, during, and immediately following the event. The document analysis included two local Sydney newspapers and one national newspaper. The findings show that printed media reports were not an accurate reflection of community support. Given that media is believed to be not only influenced by public opinion, but also capable of influencing public opinion, why was there such disparity between media reports and other sources of evidence regarding community support for this event? There is a call for more research investigating if what is reflected in the media is a fair approximation of community response to events.