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dc.contributor.authorCembalo, Luigi
dc.contributor.authorCicia, Gianni
dc.contributor.authorDel Giudice, Teresa
dc.contributor.authorScarpa, Riccardo
dc.contributor.authorTagliafierro, Carolina
dc.date.accessioned2013-12-02T01:31:45Z
dc.date.available2013-12-02T01:31:45Z
dc.date.copyright2008-03
dc.date.issued2008
dc.identifier.citationCembalo, L., Cicia, G., Del Giudice, T., Scarpa, R., & Tagliafierro, C. (2008). Beyond agropiracy: the case of Italian pasta in the United States retail market. Agribusiness, 24(3), 403-413.en_NZ
dc.identifier.urihttps://hdl.handle.net/10289/8263
dc.description.abstractTogether with the benefit due to the worldwide increase in consumer interest in traditional European food style, a growing phenomenon of agropiracy has taken place. Firms' marketing strategies tend to concentrate on product purity while we believe there exists a well-defined path worth: 1. introduction of a traditional (original) product on international markets; 2. local firms' imitation of the successful good; 3. local firms redesigning original products according to local consumption models and preferences. A representative sample of American consumers were interviewed in 12 US cities. Econometric analysis results suggest that a strategy aimed at emphasizing the authenticity of the origin of any product may not lead to any improvement in its market share, but it might very likely affect that market as a whole. Products should be offered as part of a sort of traditional product package to promote food habits rather than just commodities.en_NZ
dc.language.isoenen_NZ
dc.publisherWileyen_NZ
dc.relation.ispartofAgribusiness
dc.relation.urihttp://onlinelibrary.wiley.com/doi/10.1002/agr.20161/abstracten_NZ
dc.subjecttraditional European food styleen_NZ
dc.subjectUnited Statesen_NZ
dc.titleBeyond agropiracy: the case of Italian pasta in the United States retail marketen_NZ
dc.typeJournal Articleen_NZ
dc.identifier.doi10.1002/agr.20161en_NZ
dc.relation.isPartOfAgribusinessen_NZ
pubs.begin-page403en_NZ
pubs.elements-id33060
pubs.end-page413en_NZ
pubs.issue3en_NZ
pubs.volume24en_NZ


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