Book review: Marketing: A critical textbook
Citation
Export citationVarey, R. J. (2013). Book review: Marketing: A critical textbook. Journal of Marketing Management, 29(11-12), 1422-1424.
Permanent Research Commons link: https://hdl.handle.net/10289/8378
Abstract
This article reviews the book: “Marketing: A critical textbook”, by Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren, and Mark Tadajewski.
Date
2013Type
Publisher
Taylor & Francis
Collections
- Management Papers [1160]