| dc.contributor.author | Varey, Richard J. | |
| dc.date.accessioned | 2014-01-09T03:33:20Z | |
| dc.date.available | 2014-01-09T03:33:20Z | |
| dc.date.copyright | 2013-10-01 | |
| dc.date.issued | 2013 | |
| dc.identifier.citation | Varey, R. J. (2013). Book review: Marketing: A critical textbook. Journal of Marketing Management, 29(11-12), 1422-1424. | en_NZ |
| dc.identifier.uri | https://hdl.handle.net/10289/8378 | |
| dc.description.abstract | This article reviews the book: “Marketing: A critical textbook”, by Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren, and Mark Tadajewski. | en_NZ |
| dc.language.iso | en | en_NZ |
| dc.publisher | Taylor & Francis | en_NZ |
| dc.relation.ispartof | Journal of Marketing Management | |
| dc.relation.uri | http://www.tandfonline.com/doi/full/10.1080/0267257X.2013.832061#.UwFCLGKSxrM | en_NZ |
| dc.subject | book review | en_NZ |
| dc.title | Book review: Marketing: A critical textbook | en_NZ |
| dc.type | Journal Article | en_NZ |
| dc.identifier.doi | 10.1080/0267257X.2013.832061 | en_NZ |
