Online Social Networks (OSNs) are a unique construct that is shaped by the advancement and availability of Internet technologies. A large portion of internet users make use of OSN services to share and celebrate their personal lives with friends and family. A substantial proportion of these shared experiences revolve around privacy-sensitive information. The OSN services handling privacy-sensitive information deploy state-of-the-art security and privacy preserving mechanisms. However, these protections are, to a great extent, not consumer-centric: this is the main focus of this study. In this paper, we define the notion of Consumer-Centric Protection (CCP) for OSNs. In this proposal, the individual user controls how her data can be accessed by her contacts (e.g. friends and family members) and others, thus giving control of user data back to the rightful owner — the user. This work is still in progress and in this paper we present our preliminary results