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Investigating the contextual requirements of the Juster Scale

Abstract
Researchers have employed the Juster Scale to collect purchase probability data with notable success. Reviewing the Juster Scale studies, however, has revealed that there is considerable variation in its per¬formance. Some of these variations appeared to be caused by the context in which the Juster Scale has been presented to respondents. This paper discusses three factors that influence the context of the Juster Scale and reports the results of a study that attempted to standardise its contextual requirements. The results substantiate further the Juster Scale's satisfactory performance in collecting purchase probability data.
Type
Journal Article
Type of thesis
Series
Citation
Parackal, M. & Garland, R. (2006). Investigating the contextual requirements of the Juster Scale. Australasian Journal of Market and Social Research, 14(2), 27-38.
Date
2006
Publisher
The Australian Market and Social Research Society Ltd
Degree
Supervisors
Rights
This article has been published in the journal: Australasian Journal of Market and Social Research. © 2006 Australian Market & Social Research Society. Used with permission.