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“Who wants to do something about rising prices?”: Consumer protest and the campaign against rising prices in Aotearoa New Zealand, 1966-1981

Abstract
This thesis is a historical analysis of the Campaign Against Rising Prices (CARP), an organisation of women that fought against rising prices in Aotearoa New Zealand between 1966 and 1981. They were particularly distinguished by their use of targeted economic boycotts in the late 1960s and 1970s, and they were also prolific in their correspondence with governments of the day. Using archival records left by the two main branches in Auckland and Wellington, this thesis pieces together the story of CARP and its branches, and asks: Why did CARP emerge when it did, and why did it choose to take the actions it took? What was CARP able to achieve between 1966 and 1981, and to what extent was CARP successful in achieving its goals? Why did CARP dissolve in 1981? Where does CARP fit within the bigger picture of Aotearoa New Zealand in the 1960s and 1970s? In answering these questions, this thesis will show that, during its time, CARP was a complex and flourishing site of protest, engaged in multiple different forms of protest and able to command attention, from the Government, the media, and the public. They cultivated strong ties with the trade union movement of the 1960s and 1970s, enabled by personal links between many of the women who led CARP and union leaders in Auckland and Wellington. They consistently maintained a rigid focus on ‘rising prices’, and attempted to position themselves as ‘non-political’ in the face of an antagonistic relationship with multiple governments, and accusations of being a front for Communist agitation. CARP were always an organisation led and supported by women, and initially collectively identified itself as a ‘housewives organisation’, but over time CARP de-emphasised gendered identity, and as such remained outside the larger ‘women’s movement’ of the 1970s. This thesis argues that we can understand the reasoning behind CARP’s formation, and decision-making, by understanding the background context of New Zealand’s socioeconomic conditions in the 1960s and 1970s, and the connections CARP had to growing domestic protest, the trade unions, and second-wave feminism. Understanding how CARP operated, and the context of the late 1970s, also allows us to understand why CARP dissolved in 1981, after several years of winding down. In the process, this thesis seeks to position CARP within the wider historiography on protest, labour, and gender in Aotearoa New Zealand, and bring it out of the obscurity it has had within New Zealand history since its dissolution in 1981.
Type
Thesis
Type of thesis
Series
Citation
Date
2024
Publisher
The University of Waikato
Supervisors
Rights
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