Jeffries (2004, p. 4) defines national identity as ' ... a shared sense of belonging of a group of people that depends on a common area of named place, a common set of beliefs and values, and positive feelings for a specific named geographical area'. In her examination of how New Zealand culture is portrayed in picturebooks published between 2000 and 2005, McNeur (2006) suggests that the visual and textual messages in children's picturebooks are an important contributor to the development of children's national identity. This paper describes the process of choosing a collection of 22 New Zealand children's picturebooks (known as the New Zealand PictureBook Collection) to reflect and represent diversity in New Zealand national identity, and analyses what these books tell us about the New Zealand national identity.