Item

Utility in willingness to pay space: a tool to address confounding random scale effects in destination choice to the Alps

Abstract
We compare two approaches for estimating the distribution of consumers' willingness to pay (WTP) in discrete choice models. The usual procedure is to estimate the distribution of the utility coefficients and then derive the distribution of WTP, which is the ratio of coefficients. The alternative is to estimate the distribution of WTP directly. We apply both approaches to data on site choice in the Alps. We find that the alternative approach fits the data better, reduces the incidence of exceedingly large estimated WTP values, and provides the analyst with greater control in specifying and testing the distribution of WTP.
Type
Journal Article
Type of thesis
Series
Citation
Scarpa, R., Thiene, M., & Train, K. (2008). Utility in Willingness to Pay Space: A Tool to Address Confounding Random Scale Effects in Destination Choice to the Alps. American Journal of Agricultural Economics, 90(4), 994-1010.
Date
2008
Publisher
Oxford University Press
Degree
Supervisors
Rights