Item

Theme parks and a structural equation model of determinants of visitor satisfaction — Janfusan Fancyworld, Taiwan

Abstract
The main thesis of this paper is that satisfaction derived from a theme park visit may be of two types — generic — which relates to general ‘push’ needs such as those for relaxation, and site specific — which relate to destination attraction features and ‘pull’ determinants. It is argued that it is the latter that are the more important in determining total satisfaction, which, however, is a composite of both sets of needs and additionally modified by moderating variables of a hygiene nature. This thesis is examined in the context of a theme park, Janfusan Fancyworld, in Taiwan. The main sources of satisfaction appear to be those associated with the atmosphere of the park, the existence of thrill rides, degrees of crowding experienced, having places to rest and a perceived reasonable entry price.
Type
Journal Article
Type of thesis
Series
Citation
Ryan, C., Shuo, Y.-S. & Huan, T.-C. (2010). Theme parks and a structural equation model of determinants of visitor satisfaction — Janfusan Fancyworld, Taiwan. Journal of Vacation Marketing, 16(3), 185-199.
Date
2010-07
Publisher
Sage
Degree
Supervisors
Rights