Item

Book review: Social marketing in the 21st Century

Abstract
This article reviews the book: “Social marketing in the 21st Century”, by A.R. Andeasen.
Type
Journal Article
Type of thesis
Series
Citation
Toledano, M. (2006). Book review: Social marketing in the 21st Century. Public Relations Review, 32(3), 320-321.
Date
2006
Publisher
Elsevier
Degree
Supervisors
Rights