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Using digital content analysis for online research: Online news media depictions of older adults

Abstract
This case study describes how I used the method of digital content analysis in a research project aimed at understanding how online news media articles depict and represent older adults in a New Zealand context. The focus in this case study is on the methodological practice of collecting and analyzing data using a digital content analysis method. Furthermore, this case study discusses the main differences between traditional print-based content analysis and contemporary online digital content analysis. Specifically, through my research experiences of online news media depictions of older adults, I highlight the advantages, challenges, and implications I encountered when using this methodological approach. Finally, I provide recommendations on how to design a research project if you were to use digital content analysis in future research.
Type
Internet Publication
Type of thesis
Series
Citation
Date
2022
Publisher
Sage
Degree
Supervisors
Rights
This is an author’s accepted version of a case study published online in Sage Research Methods Cases. © SAGE Publications Ltd 2022.