Samkin, Grant2010-10-042010-10-042010Samkin, G. (2010). Accounting in the media. Qualitative Research in Accounting & Management, 7(3), 237-248.https://hdl.handle.net/10289/4649Purpose – The purpose of this paper is to provide an introduction and overview of the various papers in this special issue. Design/methodology/approach – This takes the form of a discussion paper that explores a number of issues relating to accounting in the media. Findings – The paper describes a variety of theoretical, methodological and empirical approaches used in the papers for this special issue. In addition, the paper suggests that although the media have provided a rich source of data that has informed accounting research, the use of media and media texts will remain a fertile area of research. Practical implications – The portrayal of accounting in the media is of interest to accounting researchers, practitioners, trainees and auditors. Originality/value – This special issue provides a range of examples of accounting in the media and sets an agenda for future research.enaccountingcorporate communicationsinformation mediaJournal Article10.1108/11766091011072738