Grant, Bevan C.2009-09-152009-09-152007Grant, B. C. (2007). Searching for satisfaction. Australasian Leisure Management, 1(62), 30-32.https://hdl.handle.net/10289/3200Consumerism is the way of life in the 21st century. Everything is for sale, principally to those with the resources – which is where the profit lies. But it's a competitive market so people from all walks of life are being coerced to part with their discretionary dollars. Leisure is like most other aspects of life - a commodity, a range of goods and services for sale - so it is no surprise that economic viability attracts more attention than social capital.application/pdfenThis article has been published in the journal: Australasian Leisure Management. Used with permission.leisureconsumerismJournal Article