Hight, CraigHardy, AnnMichelle, CarolynAthique, Adrian M.2012-05-162012-05-162011Hight, C., Hardy, A., Michelle, C. & Athique, A. (2011). Editors’ Introduction: Approaching the online audience: new practices, new thinking. Participations: Journal of Audience & Reception Studies, 8(2), 554-558.https://hdl.handle.net/10289/6334Convergence culture, participatory culture, user generated content, interactive media; these are all now familiar terms within contemporary media and communication studies that have risen to distinguish emergent content across digital platforms and particularly internet-based material (whether that is the worldwide web accessed through desktop/laptop machines or increasingly, internet content accessed through mobile devices such as smartphones and tablets).application/pdfenThis article has been published in the journal: Participations: Journal of Audience & Reception Studies. Used with permission.mediaaudienceJournal Article