Marczak, RaphaëlSchott, Gareth R.Lankoski, PetriBjörk, Staffan2018-01-3120152018-01-312015Marczak, R., & Schott, G. R. (2015). Audio visual analysis of player experience: Feedback-based gameplay metrics. In P. Lankoski & S. Björk (Eds.), Game Research Methods: An Overview (pp. 207–230). Pittsburgh, Pennsylvania, USA: ETC Press.978-1-312-88473-1https://hdl.handle.net/10289/11619This chapter introduces readers to an innovative method designed specifically to meet game researchers’ need to be able to analyse and explore players’ experiences with any off-the-shelf PC game. We introduce how insights into players’ experiences are achieved from automatically processing significant elements of the audio-visual feedback (i.e., moving image and sound) produced by the game.20application/pdfenThis article is published under a Creative Commons Attribution-NonCommercial NonDerivative 2.5 License (http://creativecommons.org/licenses/by-nc-nd/2.5/)Chapter in Book