Hyde, Kenneth F.Ryan, ChrisWoodside, Arch G.2013-03-062013-03-0620122012Hyde, K. F., Ryan, C., & Woodside, A. G. (2012). Why case study research? Introduction to the field guide to case study research in tourism, hospitality, and leisure (pp. 1-10).in KF. Hyde,C, Ryan, Arch G. Woodside (ed.) Field Guide to Case Study Research in Tourism, Hospitality and Leisure (Advances in Culture, Tourism and Hospitality Research, Volume 6), Emerald Group Publishing Limited,97817805274201871-3173https://hdl.handle.net/10289/7314This chapter is a general introduction to the field of case study research in tourism, hospitality, and leisure. The chapter presents a brief review of the literature on the intra-individual logic of case study research. The chapter describes the “four horsemen” for doing case study research: accuracy, generality, complexity/coverage, and value/impact. Examples in the chapter that illustrate this perspective for undertaking case study research may impassion the reader to read through the field guide and personally engage in case study research – at least that is the hope of the editors of this field guide.application/pdfen"This PDF is ©Emerald Group Publishing Limited and is provided for your own personal reading only. It may not be used for resale, reprinting, systematic distribution, emailing, webhosting, including institutional repositories/archives or for any other commercial purpose without the permission of the publisher. If you wish to contact the publisher please send an email to permissions@emeraldinsight.com"Chapter in Book10.1108/S1871-3173(2012)0000006003