Cave, Jennifer Barbara Jane2018-05-0120162018-05-012016Cave, J. B. J. (2016). Visiting friends and relatives (VFR) in the Bay of Plenty (VFR Project Report).https://hdl.handle.net/10289/11799Tourism Bay of Plenty is interested to know whether local hosts of visiting friends and relatives (VFR) might be encouraged to play a larger part in the tourism economy of the Bay. This survey of 699 individuals gives a 4-week snapshot of VFR activity in the Bay of Plenty in summer 2016 including Auckland Anniversary and Waitangi Days; and a week at Easter during the Tauranga Jazz Festival. Issues investigated are: VFR profile, social dynamics which affect participation; activity patterns; the image of the Bay of Plenty; destination management issues that affect image; and the impact that VFR have on the visitor economy.application/pdfenReport