Gurney, LauraBruce, IanWang, Joy YiZhou, Xi2025-10-192025-10-192025https://hdl.handle.net/10289/17726The increasing internationalisation of higher education in China has led to the widespread adoption of English as a Medium of Instruction (EMI) across various disciplines. However, the integration of cultural elements into EMI teaching remains underexplored, particularly in the Chinese context. This study investigates the perceptions and practices of EMI instructors in Chinese higher education regarding the incorporation of culture into their teaching. The research aims to address the following questions: (1) In EMI programmes in Chinese higher education, what are the EMI instructors’ understandings of culture? (2) What do they think of the roles of culture in EMI? and (3) To what extent and in what ways are their understandings reflected in their teaching practices? The study uses a qualitative research design, involving online questionnaires completed by 56 EMI instructors from various disciplines, and in-depth data collection (semi-structured interviews, classroom observations, and stimulated recall interviews) conducted with a subset of 10 instructors. Findings show that teachers view culture as being multifaceted, comprising material (language, artefacts) and nonmaterial (social norms, values, high culture) aspects. They also support different integration strategies: some favour embedding culture through interactive tasks like role-plays and cultural debates in a bid to foster intercultural communicative competence, while others endorse content-based integration on the basis of a lack of time and curriculum pressure. Their practice also mirrors such perceptions to some extent, as competency-oriented instructors actively engage with cultural narratives and guest speakers; however, time pressure demands superficiality, and instructors skirt culture with indirect exposure through textbooks. The study also suggests some of the difficulties that teachers of EMI face, such as coping with various cultural expectations, linguistic differences, and the necessity of providing a broad curriculum content while incorporating culture in their teaching. Despite these difficulties, teachers apply a number of strategies to incorporate cultural elements, such as role-plays, discussions of cultural festivals, and invitations to cultural experts to provide information. Such activities are aimed at developing intercultural communicative competence and providing students with proper preparation for international interactions. The findings contribute to the growing body of literature on EMI and cultural integration with practical recommendations for improving EMI practice in China and beyond. The study emphasises the critical need for a variety of professional development activities—beyond usual workshops—to give EMI instructors the capacity to incorporate elements of culture organically into instruction. This research effectively makes the case for an EMI model of change on the basis that by overcoming barriers in the shape of poor training, curricular constraints, and lack of university support, EMI programmes can actually equip students for competitiveness in the new globalising world—not just linguistic competence but also intercultural communicative competence.enAll items in Research Commons are provided for private study and research purposes and are protected by copyright with all rights reserved unless otherwise indicated.Thesis