The impact of semi-automated tools and machines on the attraction and retention of the New Zealand fruit industry workforce
Permanent link to Research Commons versionhttps://hdl.handle.net/10289/15960
Semi-automation is being implemented by agricultural sectors globally in a bid to reap the many benefits of the automated world and alleviate labour crises. There is a lack of data on the impact of semi-automation on the New Zealand fruit industry workforce, particularly regarding attraction and retention. This thesis addresses the gap by exploring both the impact of semi-automation on attraction and retention, and how it is perceived by the on-orchard workforce within the New Zealand fruit industry. The research questions for this study are (1) what is the impact of semi-automation on the attraction of New Zealand fruit industry on-orchard workforce? (2) what is the impact of semi-automation on the retention of the New Zealand fruit industry on-orchard workforce? (3) how does the New Zealand fruit industry on-orchard workforce perceive semi-automation? Purposive (non-probabilistic) sampling was used to select 20 participants from 5 stakeholder/employee groups across seven New Zealand fruit sectors. Semi-structured interviews were conducted and analysed using the General Inductive Approach. Four major themes emerged: (1) attraction and retention to the fruit industry, (2) the presence of semi-automation, (3) the impact of semi-automation, and (4) perception toward semi-automation. The findings show that where semi-automation is applied and supported, it positively impacts attraction and retention to the industry through a widened labour pool, improved health and safety, better working conditions and improved efficiency of tasks and information. This research provides a useful resource for Human Resource Management that captures current industry realities and recommendations for responding to the agricultural revolution.
The University of Waikato
All items in Research Commons are provided for private study and research purposes and are protected by copyright with all rights reserved unless otherwise indicated.
- Masters Degree Theses