The Māori fertility transition brought an end to decades of very high fertility rates, and a convergence towards long-term fertility levels similar to Pākehā/New Zealand European women. However, important differences endure. The Māori total fertility rate (TFR) remains above replacement level, and Māori women have children earlier and over a longer period. All of this has and still is occurring in a society that facilitates and favours low fertility and small family sizes. Using births data and cultural identity markers in the New Zealand Census, this paper explores the influence of culture as a contributing factor to higher fertility outcomes amongst Māori women in a low-fertility society.