Abstract
This article reviews the book: “Marketing: A critical textbook”, by Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren, and Mark Tadajewski.
Type
Journal Article
Type of thesis
Series
Citation
Varey, R. J. (2013). Book review: Marketing: A critical textbook. Journal of Marketing Management, 29(11-12), 1422-1424.
Date
2013
Publisher
Taylor & Francis