Book review: Marketing: A critical textbook

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https://hdl.handle.net/10289/8378
DOI
10.1080/0267257X.2013.832061

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Abstract

This article reviews the book: “Marketing: A critical textbook”, by Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren, and Mark Tadajewski.

Citation

Varey, R. J. (2013). Book review: Marketing: A critical textbook. Journal of Marketing Management, 29(11-12), 1422-1424.

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Journal Article

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Date

2013

Publisher

Taylor & Francis

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