Analyzing users’ behaviour to identify their privacy concerns

Abstract

The majority of studies examining privacy concerns of Internet users are based on surveys. Many problems have, however, been identified with using surveys to measure people’s privacy concerns. Based on our experience from our previous studies, in this paper we discuss how ethnographic interviews and observation techniques could be used to analyze users’ behaviour in terms of how they share personal information and multimedia content with others, and utilize this to identify issues related to their privacy concerns more comprehensively than it is otherwise possible with conventional surveys.