It is well known that Māori are overrepresented within the client group of psychologists. Despite ongoing attempts to recruit and retain more Māori within the discipline of psychology, the numbers of Māori psychologists continues to remain low, raising serious concerns about the ability of the profession to effectively meet the needs of its clientele. The objectives of this study were to identify the, barriers to, and incentives for improving the recruitment and retention of Māori in the profession of psychology and Māori to gain and maintain registration as psychologists. This paper is based on the full report provided to the New Zealand Psychologists’ Board. The findings in this study clearly demonstrate that in order to attract Māori to participate in psychology, the majority of environments need to change substantially. It is simply not enough for organisations, whether they are educational, professional, or service delivery agencies, to identify the need for more Māori psychologists, yet still fail to commit to, and actively engage in, altering long identified environmental factors that are barriers to Māori participation.