Insects are a relatively sustainable food source with a high proteincontent, and an alternative food option for the growing globalpopulation. However, while entomophagy (eating insects) is agrowing food trend on the global stage, very few studies focuson New Zealanders’perceptions of it. This research aims to betterunderstand the New Zealand publics’attitudes to theconsumption of insects, by exploring willingness to eat insects,the preferred processing methods for consumption, and barriersto adopting insects into participants’diets. An online survey wasconducted via SurveyMonkey in 2019 recruiting via social mediaplatforms. Within the sample (n= 1322), male participants weremore likely to express a willingness to consume insects, as wereyounger participants (<56 years) and those who consume meat.Over sixty percent of participants responded that they would eatinsects, and possibly regularly, if in an acceptable form such as acapsule for improved health. Participants were aware of theenvironmental benefits of eating insects over other proteinsources but less aware or certain of the potential health benefits.New Zealand may be a candidate for well-marketed productscontaining insects, most likely in the form of a powder to add toexisting foods or health products.