New Zealand’s historical apiculture narratives are dominated by the colonial settlers' experiences of beekeeping, which marginalised Māori experiences. This has perpetuated the notion that historically, Maori had little to do with beekeeping. However, this article contests this notion and demonstrates that after the introduction of the western honeybee, Māori were active participants in the apiculture industry, both as traders and beekeepers. Moreover, this article explores the current contributions that Māori beekeepers make to New Zealand’s apiculture industry but continue to be ignored by the apiculture industry. Despite this, this article shows that Māori beekeepers are making important contributions in the apiculture research space, working with researchers and research institutions to explore climate change impacts, floral honey diversity in the native forests and aspects of honeybee colony health.