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      Visiting friends and relatives (VFR) in the Bay of Plenty

      Cave, Jennifer Barbara Jane
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      Cave - CRR - Visiting friends and relatives in the Bay of Plenty.pdf
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      Cave, J. B. J. (2016). Visiting friends and relatives (VFR) in the Bay of Plenty (VFR Project Report).
      Permanent Research Commons link: https://hdl.handle.net/10289/11799
      Abstract
      Tourism Bay of Plenty is interested to know whether local hosts of visiting friends and relatives (VFR) might be encouraged to play a larger part in the tourism economy of the Bay.

      This survey of 699 individuals gives a 4-week snapshot of VFR activity in the Bay of Plenty in summer 2016 including Auckland Anniversary and Waitangi Days; and a week at Easter during the Tauranga Jazz Festival.

      Issues investigated are: VFR profile, social dynamics which affect participation; activity patterns; the image of the Bay of Plenty; destination management issues that affect image; and the impact that VFR have on the visitor economy.
      Date
      2016
      Type
      Report
      Series
      VFR Project Report
      Report No.
      2
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      • Management Papers [1125]
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