Advances in computer technology and analytical processes create an environment where data becomes the raw material mined to create valuable information and insights. The idea of Big Data emerges from the collation of increasing vast amounts of data enabled by the shift towards an increasingly open data environment. How this changing context alters the relationship between Iwi/Māori collectives and their mātauranga, cultural information and data has yet to be fully explored. However, the concept of Māori Data Sovereignty, which anticipates Māori governance over Māori data, has a natural appeal. This chapter outlines some of the Māori concepts and presents a framework which may be used to inform how data and data use may be conceptualised through a Māori cultural lens.