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dc.contributor.authorGroot, Shiloh Ann Maree
dc.date.accessioned2008-11-02T22:09:45Z
dc.date.available2008-11-02T22:09:45Z
dc.date.issued2006
dc.identifier.citationGroot, S. (2006). Cultural vehicles and the Māori print media: What cultural concepts are used to communicate health messages to Māori? MAI Review (1).en_US
dc.identifier.issn1177-5904
dc.identifier.urihttps://hdl.handle.net/10289/1229
dc.description.abstractExisting research indicates that vaccination programmes to prevent Meningococcal disease have low response rates from Māori which contributes to a belief that Māori are apathetic and irresponsible. Our research question was: How do the Māori and community print media facilitate the promotion of Māori cultural concepts as generators of new meaning, particularly with regard to positive Māori health? This study focuses on the recent health concern of Meningococcal disease. Twenty-four months of Māori and community print media was scanned to identify how Māori cultural concepts are being applied, modified, and operationalised in order to convey and promote positive health in Māori communities. Contrary to what was expected, the Western medical model with integrated Māori concepts was the main cultural frame employed.en_US
dc.format.mimetypeapplication/pdf
dc.language.isoen
dc.relation.urihttp://ojs.review.mai.ac.nz/index.php/MR/article/view/14en_US
dc.rightsThis article is published in the journal MAI Review. Used with permission.en_US
dc.subjecthealthen_US
dc.subjectMaori cultureen_US
dc.subjectMeningococcal diseaseen_US
dc.subjectprint mediaen_US
dc.titleCultural vehicles and the Māori print media: What cultural concepts are used to communicate health messages to Māori?en_US
dc.typeJournal Articleen_US


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